Thank you for visiting our website.
Our Mission
BUILD A ROAD TO THE FUTURE.
Toward the realization of our mission
1.Tuning
We are building an ultra-efficient, highly profitable 10,000-hectare production system that redefines existing concepts. At the same time, we pursue sustainable and harmonious agriculture by achieving self-sufficiency in renewable energy, creating new value in mid-mountain farming, and reducing environmental impact in preparation for a decarbonized society.
2.Digital & Analog
We actively adopt methods to boost productivity, whether through large or small machinery, automation, IoT, or even analog approaches. Free from trends and conventions, we observe things from a scientific perspective, continuously collecting and applying data.
3. Focus on People
We always strive to create an environment where our staff can work with comfort and pride. For us, information on human resources and labor management is just as important as agricultural knowledge and technology.
4.Connect
Through our own media and social networking, we share fact-based insights into our innovative farming practices to inspire change in global agriculture. By connecting and collaborating with farmers across Japan and around the world, we aim to become the world’s No.1 agricultural corporation in recognition and influence.
Who We Are?
We are a professional organic farming company based in Tottori Prefecture, Japan. Our president, Shuichi Tokumoto, transitioned into agriculture from the IT industry.Important to us.
People and Soil
At TREE & NORF, we pursue happiness by valuing relationships with our staff, their families, our business partners, and the local community. As a company working in the midst of nature, we give the utmost care to the environment around us—especially the soil, which forms the foundation of our cultivation.
Scientific viewpoints and cropping patterns suited to the land
We place scientific thinking and methods at the core of our farming practices, basing our decisions on data, statistics, and facts as much as possible. We value the cycle of forming hypotheses, putting them into practice, and verifying the results. Following the principle of “the right crop in the right place,” we pursue cropping patterns that harmonize with the climate of the land.
High-Quality
We maximize the natural potential of rice and vegetables—their “good taste” and “balanced nutritional value”—and ship them with the highest possible freshness. Nutritional value is always evaluated objectively and scientifically through measurable inspections.
Where is our field in Japan?
Our farm is located in the traditional Japanese farming village of Iizato in Tottori Prefecture. Surrounded by beautiful nature, the area is home to “Fuse-no-Shimizu,” a spring selected by Japan’s Ministry of the Environment as one of the nation’s 100 finest waters.
What are we producing?
Feed rice and soybeans.
What does our name means?
The large old tree in the photo is called “Ootabu-no-ki,” located near our farm. Our name, TREE&NORF, comes from this tree (“TREE”) and the Japanese word for farmer (“NORF”). We imagine ourselves farming happily near this tree, believing it to be a truly beautiful scene.
Wanna contact us?
We’re very sorry, but inquiries by phone will be in Japanese only. Email can be inquired in English.
359 Iizato Tottori-shi Tottori-ken, Japan 689-0343 (Google Map)
+81-857-77-4384
E-mail Form